Home, About, Contact, Blog
Your hero pitch, your team and FAQ, your contact and booking page, and a blog launching with one local high-ticket-job post (e.g. "Phoenix AC Installation").
The foundation
Core Website Build
A complete, SEO-optimized website built on a proven template. 15-20 pages. Two-week turnaround. Yours forever, hosted on your accounts.
What you get
15 to 20 SEO-optimized pages
Built around the page types Google's local search actually rewards. No fluff pages. No filler.
5 service pages
One page per primary service — Plumbing, HVAC, Electrical, IAQ, etc. If you specialize ("plumber only"), we build out your 5 highest-ticket services instead.
10 service-area pages
One page per target city. Each includes hyperlocal content Google rewards, plus automated interlinking to every service page on the site.
Technical specs
Built for Google's actual ranking signals.
Not the version of "SEO" that's mostly invoicing.
Performance
- ▸ PageSpeed Insights 90+ target (mobile and desktop)
- ▸ Core Web Vitals — LCP, FID, CLS all green
- ▸ Static HTML — no framework overhead, no client-side render delays
- ▸ Global CDN via Netlify
SEO foundations
- ▸ Schema.org markup (LocalBusiness, Service, FAQPage, Breadcrumb)
- ▸ Auto-generated XML sitemap
- ▸ robots.txt configured for full crawlability
- ▸ Open Graph + Twitter Cards on every page
Ownership
- ▸ Domain registered in your name (Cloudflare or Porkbun)
- ▸ Code in your GitHub repository
- ▸ Hosting on your free Netlify account
- ▸ We have collaborator access — that's it
Interlinking
- ▸ Every service page links to every service-area page
- ▸ Every service-area page links to every service page
- ▸ Automated — not manual — so it scales as you add pages
- ▸ Plus contextual links from blog posts and footer
The build process
Five steps. Two weeks.
01
Onboarding
30-min kickoff. Questionnaire. Asset gathering. Rankings baseline. Under 1 hour of your time.
02
Access Control
You create GitHub + Netlify. Add us as collaborator. Your accounts, our access.
03
Infrastructure
Domain, DNS, gut and rebuild. Keep high-value bios, rewrite technical content.
04
Deployment
Push template to your repo. Verify automated interlinking. Deploy live.
05
Inspection
PageSpeed test (90+). GBP connection. Zero 404s. Loom walk-through.
Ready to lay the foundation?
Book a kickoff call. We'll talk through your business, your competition, and what your build would look like.