You own everything.
Domain in your name. Code in your GitHub. Hosting on your Netlify account. We are a collaborator with access — not a landlord with leverage. If you fire us tomorrow, you keep the asset.
Affordable. Owned. Built to rank.
Rebuilding the foundation.
Rebuilding the foundation.
Reclaiming your rankings.
Private equity is buying up your competition and outspending you on search. We build SEO-optimized websites for the independent home service operators who want their local rankings back — and want to actually own what they pay for.
$1,500
Flat website build
15–20
SEO-ready pages
90+
PageSpeed target
Why Baseline
Your competitors got bigger. You shouldn't have to disappear.
Private equity has been quietly rolling up home service businesses for years — HVAC, plumbing, electrical, roofing — and the consolidated brands have the budgets to dominate local search. Independent operators are getting buried in their own neighborhoods. We came from inside the agency world that helped enable some of this. We left to even the field.
No gimmicks. Just the product.
You are buying a website. You are going to receive a website. The price you see is the price you pay. No pressure to upsell, no auto-renewing retainers eating your margin year after year.
Subscriptions are additions — not rent.
Maintenance plans are like adding rooms to your house. They keep the property fresh for guests (Google, your customers). They do not pay the mortgage, because there is not one.
How it works
Two phases. One foundation.
First we build the foundation: a fast, SEO-ready website that is yours forever. Then — only if you want — we help maintain and grow it.
Build Phase — the foundation pour
A 15-20 page SEO-optimized website. Home, about, contact, blog, 5 service pages, 10 service-area pages. Built on a proven template, deployed to your accounts, optimized for PageSpeed 90+ and ready to start ranking.
$1,500 one-time or $167/mo for 12 months. About 2 weeks from kickoff to launch.
Build detailsMaintenance Phase — keeping it fresh
Optional monthly subscriptions that handle reporting, content updates, blog posts, Google Business Profile management, and (at higher tiers) Local Service Ads and Map Pack tracking.
$200 / $400 / $800 per month annual plans. You can cancel any time your contract year ends — you still own the site.
Compare tiers
Who we work with
Home services. And the agencies serving them.
Our build is dialed in for HVAC, plumbing, electrical, IAQ, roofing, landscaping, and other trades that live or die by local search. If you are an agency that needs help with content and page expansion, we partner there too.
- → HVAC
- → Plumbing
- → Electrical
- → Indoor Air Quality
- → Roofing
- → Landscaping
- → Pest control
- → Agencies (white label)
Quick answers
Common questions
Who owns the website you build?
You do, completely. Domain in your name, code in your GitHub, hosting on your Netlify account. We are a collaborator with access, not a landlord with leverage.
Do I have to sign a long-term contract?
The website build is a one-time product — pay once or split it across 12 months. Maintenance subscriptions are annual agreements because SEO takes time, but you own the asset whether you renew or not.
How much does a Baseline SEO website cost?
Core website build: $1,500 one-time or $167/month for 12 months. That is a complete 15-20 page SEO-optimized site. Maintenance plans range from $200 to $800/mo and are completely optional.
What kinds of businesses do you work with?
Home service businesses primarily — HVAC, plumbing, electrical, IAQ, roofing, and similar trades. We also partner with marketing agencies that need help with content production and service-area page expansion.
Ready when you are
Let us pour the foundation.
30-minute kickoff call. We will talk through your business, your competition, and what a Baseline build would look like for you. No sales pitch — if it is not a fit, we will tell you.