The report
An AI-assisted PDF emailed to you. Keyword movements, traffic, what changed month-over-month, and recommended actions. Plain English, no fluff.
From kickoff to launch in ~2 weeks
Build Phase: the foundation pour.
Five steps. About two weeks. The same operations playbook we used inside a multi-million-dollar SEO agency, applied to your business at a fraction of the cost.
STEP 01
Onboarding
30-minute kickoff call. Complete our questionnaire, gather assets (logos, photos), establish your rankings baseline. Target: under 1 hour of your time.
STEP 02
Access Control
You create your own GitHub and Netlify accounts. You add Baseline-Build-Team as a collaborator. Your accounts, our access — never the other way around.
STEP 03
Infrastructure
Secure your domain on Cloudflare or Porkbun. Point DNS. We gut and rebuild — keeping high-value bios and history, rewriting technical content to clean, fast code.
STEP 04
Deployment
Push the customized template to your GitHub. Verify automated interlinking between Service pages and City pages. Deploy to Netlify, live on your domain.
STEP 05
Inspection
Run PageSpeed test (target: 90+). Connect website to your Google Business Profile. Confirm zero 404s. Loom walk-through so you understand exactly what you got.
After launch
Maintenance Phase: keeping it fresh.
If you're on a maintenance plan, here's what happens every month — efficient, accountable, and visible to you in plain English.
The updates
2 to 6 site updates per month depending on your tier. New service pages, new city pages, blog posts, content tweaks — picked from a templated library so quality stays high.
The growth work
GBP posts (2-3 per week), GBP audits, LSA management, Map Pack tracking, monthly Project Log blogs synthesizing your jobs into evergreen SEO content.
The 12-month milestones
What we ship at the end of year one.
Every plan ends its first year with a major refresh. Because a year-old site that hasn't been touched is a year-old site Google notices.
Photo refresh
Updated imagery throughout the site. Stock and bespoke. Keeps the site from feeling stale to returning visitors and to Google's freshness signals.
Content refresh
Rewriting and updating your original page content based on the year's data — what ranked, what didn't, what changed in your market and Google's standards.
Full website overhaul
Complete rebuild applying any updated template patterns we've developed over the year. Effectively a brand-new website at the same domain — included.
Where everything lives
The accounts in your name.
Most agencies build your site on infrastructure they control, then quietly hold it hostage. Baseline runs on accounts you own from day one. Here's where each piece lives.
CODE
GitHub
Your repo, your code, your version history. Free forever on your account.
HOSTING
Netlify
Free, fast, global CDN hosting under your account. No surprise bills from us.
DOMAIN
Cloudflare or Porkbun
Domain registered in your name. We never own the deed to your business.
LOCAL
Google Business Profile
Your GBP, primary-owned by you. We're added as a manager — only when you want us there.
Beyond the infrastructure above, we use a curated stack of industry-standard SEO and reporting tools to do the work itself. The deliverables — performance reports, keyword tracking, content updates — are what you'll see. The tooling behind them is our problem, not yours.
Get started
Want to see your build laid out?
Book a 30-minute call. We'll walk through how the process applies to your business specifically — your competition, your service area, your goals.